A bit about me
I’m an art director and former integrated designer, passionate about all things brand, and the ways in which copy and visuals work together to deliver powerful, personal experiences and stories.
The original Jack-of-all-trades. I started my career in South Africa in print, moved to London and went digital, then leant into integrated marketing, advertising and art direction.
When I’m not working, I’m spending time with my husband and 2 kids, growing wildflowers or doing laundry (it’s endless).
Anyway, if you’re interested, there’s a bit more about me here.
Experience
From optimising social campaigns for a global pharma brand, to concepting and shooting real tattoos for a nappy cream, to shooting a global TVC during Covid lockdown with a tiny team – UX to UI design, content creation to casting, social media management to script writing – I’ve done a bit of a lot of things. But my passion lies in creating real experiences for real people.
VML: 2023-Present [Senior Art Director]
Wunderman Thompson London: 2020-2023 [Senior Art Director]
Mirum London (Merged by WPP): 2016 – 2020 [Senior Designer / Creative]
Quirk Agency London (Acquired by WPP): 2013 – 2016 [Senior Creative]
Hattrick Marketing (Acquired): 2009 – 2013 [Mid-weight Designer]
Bellagio New Media (South Africa): 2008 – 2009 [Mid-weight Designer]
Background
Bachelor of Arts in English Literature and Art History + Visual Communication
Bachelor of Arts in Marketing + Brand Communication, specialising in Graphic Design, where I finished second in my class.
Skills
Art direction
Concept creation
Shoots + post-production (including image retouching)
Visual design (Proficient in Adobe Creative Suite)
Copy writing + editing
Social media management + content creation
Marketing + communications