Amazon for Charity Visual Identity

Role: Design and art direction

I was brought into this project by my Creative Director, Clare Wilson, to oversee the art direction and design of a VI for Amazon’s charity division, based on a concept she had come up with – ‘Hands-on Help’. Whilst designer Yoshi Okubo crafted the logos, I worked on a way to bring the concept to life through imagery and colour. Together, we developed the current approach. I was then responsible for writing and creating a style guide for the client and in-house creatives.

Deliverables: Visual Identity | Site design | Style guide