IKEA Family Rewards Club Relaunch

Role: Joint Lead Creative

Photographer: Julian Ward

The brief was to create a launch idea for the new IKEA Family Rewards programme that was capable of activating, reactivating and recruiting members and engaging them with the new rewards. Additionally, to establish a common creative approach applicable for all 30+ global markets, enabling consistency and efficiencies.

In many markets, the idea of the nuclear family has shifted, with growing diversity reflected in the composition of modern families. We had an opportunity to redefine what family – and therefore ‘Family Rewards’ means to different people.

We know that everyone has different needs, so wanted to be able to demonstrate that IKEA Family rewards can be used to help enhance your daily life, no matter who share a home with.

New IKEA Family Rewards. Built for every shaped family.

Deliverables: Creative concepts | In store and digital collateral | Art Direction | Design | Production

https://www.adsoftheworld.com/campaigns/for-every-shaped-family