Nokia Health Brand Playbook

Role: Joint Lead Creative (Art Director / Designer)

Nokia Technology approached us after purchasing French digital health company, Withings. The internal marketing team and agencies were without a single-source of brand truth, and communications were becoming fractured with too many different documents and guidelines in circulation.

Our brief was clear up the confusion, creating defined guidance but still allowing for the creative freedom that Withings had always encouraged.

We travelled to Paris to hold workshops with Nokia employees and then took the workshop findings and all existing guidelines and started to define the essence of Nokia Health – not an easy task.

Although we were limited to a single PDF as our output, we were reluctant to add yet another landscape document to the mix, so we created a crafted, straight-talking, mobile-first PDF that made people feel that the power to move and define the brand was in their hands – literally. Our concept – a work in progress – annotations and all.

*Due to proprietary information, I won’t display the Playbook as a whole, but here are some excerpts.

Deliverables: Creative Strategy & Brand Positioning | Workshop facilitation | Content mapping | Creative concepts | Art Direction & Design