Shell Global Campaign Playbook

Role: Design and content strategy

Having been lucky enough to work on some of the initial concept creation for the global Shell V-Power campaign, I was tasked, as part of a team, to come up with a way to deliver the campaign materials to the vast number of Shell internal teams and creative agencies around the world.

Their old system of document-based toolkits wasn’t working – so we decided to digitise our approach, working together to identify and create the best system for delivering the campaign materials, downloadable assets and creative guidelines in an accessible and flexible way.

Deliverables: Content strategy and User Experience | Art Direction & Design | Design system & page templates | Digital playbook development | Copywriting