Distell Whisky Portfolio

Role: Joint Client Lead & Creative

After purchasing Burn Stewart Distillers, Distell hired us to manage and populate the social channels of 3 of their malt whiskies – Bunnahabhain, Tobermory and Deanston – and 2 of their blended whiskies – Scottish Leader and Black Bottle. I was lucky enough to visit Scotland for a four day tour of the distilleries and bottling plant, to become immersed in the world of whisky and connect with those tasked with making it.

From monthly content calendars and content design to CRM and channel management, I was responsible for keeping each channel on-brand and on-target. In addition, I re-designed two of their websites, including content mapping & copy.

Deliverables: Social Strategy & Management | Social Content Creation | Website Redesign