Market Sports Health Club Brand Campaign

Role: Lead Creative

Sister club to Slim Jims, Market Sports is a health club in Shoreditch. They were looking for a way to position their brand that would appeal to a younger audience – one looking for flexible memberships and value (with personality).

Playing off the decor in the club – large, vinyl prints of the gym’s pool from decades earlier and a collection of vintage fitness photographs – my aim was to inject a dose of fun and colour into their communications. Initially a 3 month campaign, they ended up extending it to a year.

Deliverables: Creative Strategy & Brand Positioning | Concept | Art Direction | Design | Copywriting